I am reading the essay “A Supposedly Fun Thing I’ll Never Do Again” in the book A Supposedly Fun Thing I’ll Never Do Again, which is just bogglingly fantastic and many, many, many parts of which are quotable and poke-able and think-about-able (And which, goddamnit, I’ve just noticed is, as per usual, making me write like DFW. Every fucking time I read DFW I start writing like this. Sorry. I’m not going to be able to stop, but I promise, it’s not on purpose.), but the part I would like to poke at the moment is this:
“This is the reason why even a really beautiful, ingenious, powerful ad (of which there are a lot) can never be any kind of real art: an ad has no status as a gift, i.e. it’s never really for the person it’s directed at.”
While this is GREAT, I’m not entirely sure it’s true?
Ian will roll his eyes and back this up completely: I think I have a pretty broad definition of what “art” is. But even given that, I think a good ad can be art just as much as, say, a chair or a dress or a building can be art, and I think even Ian would agree that at least two of those three things are art-able.* But so anyway what I mean is that I think I am predispositioned to grant the status of “art” to basically any “design” that wants the title. Ads are creative, they’re human-made, they impart a message that is meant to affect other humans. That’s all pretty art-ish. Also, many of them are straight-up pretty. And a lot of what lots of people consider “art” is just straight-up pretty, with no further goals. So. There’s that.
Also, is that really actually a good or accurate definition of art? That art has some status of a gift, that it is for the person it’s directed at? What about protest art, which is frankly basically an ad? What about Vito Acconci, staring at museum visitors and masturbating under the floor of the gallery? What about Francis Bacon and all those really violent, mean paintings of slaughtered pigs and headless popes, or whatever? And speaking of popes – what about art that was commissioned? Not to use an annoyingly cliched example, but the Sistine Chapel was bought and paid for – who is that painting “for?” Julius II? The Chapel’s visitors? Eh…somehow this isn’t as strong an argument, now that I’ve typed it out, as I imagined it in my head. So okay nevermind. How about Emily Dickinson’s poetry? Since she didn’t expect it to be published, it wasn’t “for” anyone other than the artist. So it wasn’t a gift. So it wasn’t art, according to this definition?
Um. That’s all I’ve got.
God this is a really fucking amazingly good essay. GUESS WHAT IT IS NOT REALLY ABOUT BOATS.
* See also: the Philip Treacy episode of Project Runway, wherein Ian claimed that none of those things on the models’ heads were hats, and neither were they art. Also, [Ian puts cat on head] “Look at my new hat!” and [Ian points to his pants] “Look at my awesome hat!” and [Ian points to a hat] “This is a lobster!”









































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